(microREPORT) Nature-Oriented Tourism in Ecuador: An Assessment Applying the Value Chain and Nature, Wealth and Power Frameworks: MicroLinks- Microenterprise Learning Information and Knowledge Sharing (4.1.3 )

(microREPORT) Nature-Oriented Tourism in Ecuador: An Assessment Applying the Value Chain and Nature, Wealth and Power Frameworks	*open* Documents
AMAP microREPORT # 64

Documents 5 of 12

Abstract

ACDI/VOCA collaborated with IRG under the FRAME program to conduct an assessment of the ecotourism sector in Ecuador. The analysis combined the value chain approach and the Nature, Wealth and Power framework to allow essential environmental and social issues to inform a concrete assessment of competitiveness and long-term industry sustainability. The study team concluded that the sector can become more competitive and sustainable by (1) building an industry orientation, (2) expanding inter-firm cooperation, and (3) consciously investing in and promoting itself as a leader in a brand of sustainable tourism that appeals to a broad spectrum of market segments.

File

mR 64 Nature Oriented Tourism Ecuador.pdf

Author

Fries, Robert; Correa, Marcela; Pool, Douglas; Rodriquez, Arnaldo

Institutional Author

ACDI/VOCA, CARANA Corporation, International Resources Group, and Green-Consulting

USAID Projects

AMAP

Language

English

Publication Date

07/2006

keywords

value chain, ecotourism, competitiveness, environment, inter-firm cooperation, branding

Text only for highlight to the frontpage

ACDI/VOCA collaborated with IRG to conduct an assessment of the ecotourism sector in Ecuador. The analysis combined the value chain approach and the Nature, Wealth and Power framework to allow essential environmental and social issues to inform a concrete assessment of competitiveness and long-term industry sustainability. The study team concluded that the sector can become more competitive and sustainable by (1) building an industry orientation, (2) expanding inter-firm cooperation, and (3) consciously investing in and promoting itself as a leader in a brand of sustainable tourism that appeals to a broad spectrum of market segments.

Publication Month

Publication Year

2006

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