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Market Systems
Market Systems

Secrets Behind Non-Traditional Training Methods

Tue, June 7, 2016
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Margie Brand
Executive Director, EcoVentures International
Author Bio

It is widely recognized that traditional training methodologies are ineffective in changing the mindset and skillset of most youth and adult learners. Yet these tend to permeate most education and training contexts, with a lack of understanding of what could be more effective instead.

What does training generally look like?

Lengthy lectures cater only to auditory learning styles, which, interestingly, tend to comprise the vast minority of learners—often less than 10 percent! Text-heavy manuals are hardly ever read and collect dust on shelves around the globe. Dark rooms filled with overly populated, bright PowerPoint presentations tend to put most listeners into a sleepy malaise, resulting in very little information being retained. Indeed, most ineffective training tends to focus on giving as much information in as short a time as possible and very little on actually stimulating a resulting change in behavior or mindset!

But what can training look like instead? We are so familiar with traditional methodologies, that many development professionals are at a loss as to where to turn to try something more effective.

Exploring non-traditional methodologies

Group with comicsWorking with EcoVentures International (EVI), the Leveraging Economic Opportunities project (LEO) tested new methods for introducing development project staff to market systems development concepts and practices. EVI has a long history of exploring how people in different contexts learn best and which learning methods actually result in changed behavior. EVI has developed participative, experiential training materials, such as the MarketPlace Simulation Game used in multiple projects across the globe, and the more recent AgriInputs Input Supply Strengthening Simulation Tool. For LEO, EVI designed a cartoon-based learning series for development practitioners. Cartoons leverage the power of quick, clear messages coupled with the increased probability of retention through visuals and humor.

People tend to learn best by being exposed to what did not work well and internalizing the resulting consequences of bad behaviour. People also learn best by comparing different approaches and considering how to adapt these for application in their own contexts. Constant reflection, generalization, and application are key in the cycle to effective experiential learning.

Learning while having fun

Page of comicThe cartoon learning series allowed development practitioners to explore different strategies for improving input supply to smallholder farmers and to strengthen opportunities for smallholder farmers to supply produce to buyers. The cartoons were tested in more than 10 development projects in different parts of the world. Project staff read the cartoons in groups, role played the stories by bringing in examples from their own experiences, and reorganized the pictures in ways to support their own work plan and causal model design. As one participant said, “I didn’t realize that I was learning. I was just having fun!”

Instead of mystifying learning by sharing information that is overly complicated with very little chance of changing and improving behavior, less traditional learning methods demystify concepts and bring on deep-rooted, positive changes in behavior… while learners have fun at the same time. 

Learn more about the cartoon learning series from Margie in this video:

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Margie Brand is the founder and director of EcoVentures International, an organization specializing in sustainable market systems development. She supports practitioners and donors in strategic planning and facilitation, intervention design and implementation, and capacity building and training. Ms. Brand has developed market systems development, value chain, enterprise, microfinance, and entrepreneurship, and workforce development curricula and tools that have been translated into over 15 languages and used in over 35 countries. Ms. Brand has, as part of teams, developed many of the frameworks governing development of value chains, market systems, vulnerable populations, livelihoods, and youth development. She has designed and managed several large development programs, and has worked in over 20 countries in Asia, Latin America and Eastern Europe, with a focus on her home continent of Africa.

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