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Sustainable Savings Mobilization for Low-Income Women: Combining Personal Service with Digital Efficiency

August 10, 2017 - 9:30am - 10:30am
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Savings provides an important safety net, a source of investment capital, and a way to achieve important life goals. Additionally, recent research illustrates the importance of savings in transforming the lives of the poor. Sinapi Aba, a poverty-focused financial service provider, in Ghana, is finding innovative ways to help low-income customers – particularly women - realize their savings goals. Their strategy? Combining personal service with digital efficiency.

In addition to offering savings services to their “working poor” clients, Sinapi Aba is driven to mobilize deposits as a low-cost source of capital to support lending to microenterprise clients. In 2016, Sinapi Aba engaged Bankable Frontier Associates (BFA) to conduct a financial analysis of their savings services, and develop a tool to regularly compare the financial performance of different savings products and channels.

Join this webinar to learn the specifics of Sinapi’s dual savings-mobilization strategy, hear what their customers like – and don’t like – and see how BFA’s tool is helping Sinapi Aba to enhance financial sustainability of savings services.

The webinar is a joint presentation of:

Sinapi Aba Savings and Loans, Ghana – financial service provider

Opportunity International – technical advisor and action-learning partner

Bankable Frontier Associates – technical advisors, developers of the financial analysis tool

UNCDF MicroLead – action-learning facilitator and program funder

The webinar will be hosted by the SEEP Network in collaboration with Itad under the MasterCard Foundation Savings Learning Lab.