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Cash vs. Digital Financial Services in Bangladesh The Case of Social Marketing Company

mSTAR Bangladesh
FHI 360
July 22, 2016

Social Marketing Company (SMC) received a grant from mSTAR/Bangladesh to pilot the use of digital nancial services (DFS), including both mobile and electronic payments, in their operations. During the ten-month pilot period from May  to February , SMC and its sta made a total of BDT 95,179,014 (approximately USD $1.2 million) in transactions using DFS in three of its programmatic areas: the training programs for its Blue Star Provider (BSP) and Private Community Health Providers (PCHP), as well as for sales collection. Of that total, slightly more than three-quarters were for sales collections, while the remainder were for training payments. The benets of the transition to DFS as captured during an evaluation study are depicted in this infographic.

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